Premier League appoints Pulselive to shape digital strategy

London, Monday 12th October - The Premier League has today confirmed a multi-year partnership with Pulselive, the digital division of sports technology company Hawk-Eye, that will see the redevelopment of the Premier League’s official web and mobile properties in time for the start of the 2016/17 season.

As the Premier League’s official digital partner, Pulselive will be responsible for re-launching www.premierleague.com and building a single native mobile application that consolidates key features and functions across its existing properties available for iOS, Android and Windows operating platforms.

The new platforms will combine Fantasy Premier League, live data, social media, video and statistics with localised content to ensure a premium experience for the Premier League’s 1.2 billion global fan base.

Martin Axford, Head of Digital at the Premier League, commented: “We’re very pleased to announce this digital partnership. Pulselive have a proven track record and their appointment ensures the Premier League’s digital and mobile properties will serve our fans locally and globally as well as complementing our clubs’ own sites and channels.”

Pulselive’s Managing Director, Wyndham Richardson added: “We are thrilled to be working in partnership with the Premier League to maximise the value of their digital platforms in order to serve the wider objectives of the Premier League and respective clubs. At the very heart of this redevelopment is the mission to help fans get closer to the football.”

The Premier League’s new digital properties will launch in July 2016 ahead of the 2016/17 football season.

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Pulselive designed and built the 2015 ICC Cricket World Cup website and official mobile app which saw record numbers of traffic and over 4.5m app downloads. Pulselive also designed and built the 2015 Rugby World Cup website as part of the World Rugby partnership.

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