On the Pulse: The Future of Digital Fandom with FC Barcelona
Join Pulselive and FC Barcelona in this special episode of On the Pulse as they discuss digital fan engagement, data-driven strategies, and the future of sports content.
by Phil Pangalos
Welcome to a special edition of On the Pulse, a web series brought to you by Sony’s Sports Businesses. In this episode, we’re joined by Oriol Boix Sancho, Head of Digital Products & Membership at FC Barcelona, and Louise Crocker, Senior Product Manager at Pulselive. Together, we explore the evolving landscape of digital fan engagement in sports, and particularly how FC Barcelona is leading the way.
Hosted by Michael Markovich, Managing Director of Pulselive and Chief Commercial Officer for Sony’s Sports Businesses, this relaxed roundtable discussion dives into the behind-the-scenes strategies that have helped FC Barcelona stay ahead of the curve, engaging millions of fans worldwide through innovative digital solutions, and the role Pulselive plays in their success.
Watch Now - Episode 1: The Future of Digital Fandom with FC Barcelona
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