Pulselive | Digital media sports technology company
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Experience Platform

The content management system built to serve sport

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The Content Management System Built To Serve Sport

A headless CMS designed to serve as the central hub for all content and experiences across your digital ecosystem, driving significant audience growth and deep fan engagement.

  • Web, App & OTT

    A future-proof hub for your digital ecosystem, enabling centralised content creation for websites, apps, live events, and OTT.

  • Sports Data

    A complete solution for managing sports data, integrating bios, events, and third-party feeds seamlessly across your digital ecosystem.

  • Events & Broadcast

    Effortlessly organise events and broadcasts with tools for scheduling, managing updates, and coordinating across your digital channels.

Digital partner to some of the biggest names in sport

Industry Leading

The Experience Platform powers the digital properties of major sports organisations, driving audience growth and deep fan engagement.

  • Designed for Sport

    Designed and built with sport front-of-mind, knowing that efficiency, scalability and robustness are driving factors for sports orgs.

  • Seamless Integrations

    Open, flexible enviroment, it supports any integration and external dev with customisable frameworks, multi-tenancy, content syndication.

  • Proven & Robust

    Powers major events, ensures fast load speeds, offers AWS-backed stability and provides customisable user permissions.

  • Futureproof Tech

    Continuous updates, ongoing investment and a dedicated team driven by insights from clients, industry trends and future technologies.

  • AI-Driven Efficiency

    Smart tagging, automated summaries, playlists, translation, photo cropping, live blogs, and advanced personalisation.

  • Leveraging Sony

    Backed by Sony’s investment and driven by a shared mission to unlock the power of sport through technology.

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Multi-Tenancy

Manage, power, and scale your experiences to millions of fans. Our solution allows you to manage multiple sites, brands, or clients, from a single instance, providing a best-in-class multi-tenant solutions. Secure your data, control your content production workflow, meet all your digital needs.

A Level Playing Field

In addition to its core CMS functionality, the Experience Platform makes it easy for sports organisations of all sizes to build websites and digital properties.

  • Bespoke

    The Experience Platform can be tailored to your specific requirements with no limit in the experiences you want to deliver.

  • Build Your Own

    Our visual page builder & extensive widget library offers a cost-effective entry point into the same tech used by the biggest names in sport.

Designed For Sport

Traditional enterprise CMS solutions fall short for sports organisations, so we created one built specifically for the demands of the industry.

  • Sport Content

    From regular articles to live blog coverage and player profiles, your editorial ecosystem is at your fingertips, in a sports-first environment.

  • Site Management & Structure

    Create and manage your website's properties via the intuitive, flexible UI. Craft and scale the experience for any audience size.

  • Native Applications

    Native App Management feature, enabling clients to update their apps without releasing to app stores.

  • Personalisation

    Deliver a more tailored experience for all audience types with dedicated user preferences, emails, push notifications, and more.

  • Automated Workflows

    Automated editorial workflows designed for sport, removing timely manual processes.

  • Flexible Tagging

    Ability to tag and reference content using sports data, e.g. events, drivers, and teams, removing need for manual tag creation.

  • Content Syndication

    Create content once and effortlessly distribute it across multiple properties, streamlining your workflow and maximising reach.

  • Localisation & Auto-Translate

    Going beyond multilingual, enabling global audience engagement with localised content, layouts, & auto-translate for quick publishing.

  • User Permissions

    Simplify complex operational workflows for all teams (from editorial to admin) via dedicated user permissions capabilities.

Driving Digital Innovation with AFL

Pulselive designs, develops, and powers the AFL's digital products, including innovative features such as real-time player tracking and AR stats.

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